Case Study · FinTech · Egypt
Pay Every Bill in Egypt
From One App
Pay Every Bill in Egypt
From One App
Pay Every Bill in Egypt
From One App
Al Ahly Momkn is an e-payments app for bills, top-ups and tickets. A hub for every provider, designed around one simple way to pay.
Al Ahly Momkn is an e-payments app for bills, top-ups and tickets. A hub for every provider, designed around one simple way to pay.
talabat
talabat
Online payment
Online payment
245 EGP
245 EGP
20 Jan 2025
20 Jan 2025
CIB
CIB
Credit card bill
Credit card bill
1,250 EGP
1,250 EGP
21 Jan 2025
21 Jan 2025
Benefits
Designed for Everyday
Payments
Designed for Everyday
Payments
Designed for Everyday
Payments
Smart payment tools that help people pay faster, track their spending clearly and stay fully in control.
Smart payment tools that help people pay faster, track their spending clearly and stay fully in control.
Favourites Up Front
Favourites Up Front
Regular bills sit on Home, one tap from paying again. No retyping the same number every month.
Regular bills sit on Home, one tap from paying again. No retyping the same number every month.
Clear Status on Every Payment
Clear Status on Every Payment
Insights groups spending by service and month, with success, pending or failed on each transaction.
Insights groups spending by service and month, with success, pending or failed on each transaction.
The Challenge
We studied the market
before drawing a screen
We studied the market
before drawing a screen
We studied the market
before drawing a screen
Reviews of Fawry, Aman and OPay kept pointing at the same four problems people hit every time they paid a bill.
Reviews of Fawry, Aman and OPay kept pointing at the same four problems people hit every time they paid a bill.
Hard-to-use interfaces
Hard-to-use interfaces
Confusing flows and small, hard-to-read type made a simple bill feel like work.
Confusing flows and small, hard-to-read type made a simple bill feel like work.
No way to find a biller
No way to find a biller
People dug through categories with no search to reach the company they wanted to pay.
People dug through categories with no search to reach the company they wanted to pay.
No help on failure
No help on failure
When a payment errored there was no fast route to support, so trust dropped.
When a payment errored there was no fast route to support, so trust dropped.
Unclear statuses
Unclear statuses
People couldn’t tell whether a payment was accepted, pending or rejected.
People couldn’t tell whether a payment was accepted, pending or rejected.
The Solution
One way to pay
every bill in Egypt
One way to pay
every bill in Egypt
One way to pay
every bill in Egypt
Every biller, from airlines to banks, follows the same short flow. People learn it once and use it everywhere.
Every biller, from airlines to banks, follows the same short flow. People learn it once and use it everywhere.
01
Find any biller in seconds
Find any biller in seconds
Find any biller in seconds
A searchable Services hub replaces digging through categories. Type the company, tap it and pay.
A searchable Services hub replaces digging through categories. Type the company, tap it and pay.
02
One template for every biller
One template for every biller
One template for every biller
Airlines, clubs and banks share one flow: pick the provider, enter one reference and proceed.
Airlines, clubs and banks share one flow: pick the provider, enter one reference and proceed.
03
Every fee shown before you pay
Every fee shown before you pay
Every fee shown before you pay
Subtotal, discount and fees sit up front, then people pay with a saved card and its CVV.
Subtotal, discount and fees sit up front, then people pay with a saved card and its CVV.
04
Help is always one tap away
Help is always one tap away
Help is always one tap away
Help center, text size and settings live together in Account, so a failed payment never leaves anyone stuck.
Help center, text size and settings live together in Account, so a failed payment never leaves anyone stuck.
More Screens
Every corner
of the app
Every corner
of the app
Every corner
of the app
Home, billers, games, NFC cards, offers and checkout, all built on the same calm, readable system.
Home, billers, games, NFC cards, offers and checkout, all built on the same calm, readable system.
Al Ahly Momkn
One app.
Every bill.
One app.
Every bill.
One app.
Every bill.
Bills, top-ups, tickets and donations, paid the same simple way.
Bills, top-ups, tickets and donations, paid the same simple way.
Whether it’s a new product, a redesign, or an exciting opportunity, I’d love to hear about it.
Let’s talk
+966540508831
BASSEL MAHDY
BASSEL MAHDY
Whether it’s a new product, a redesign, or an exciting opportunity, I’d love to hear about it.
Let’s talk
BASSEL MAHDY
BASSEL MAHDY